My journey into business began with a commitment to transparency and purpose, driven by my firsthand experience with the misleading practices in the coffee industry. This opened my eyes to similar issues in the health and wellness sector.
A client’s dilemma over ‘extreme caffeine’ claims led to a pivotal realization: the industry was rife with misleading marketing. My depth of knowledge and experience in coffee roasting and sourcing debunked these myths, sparking a deeper commitment to truth.
Instead of trying to cut through all the mismarking on caffeine, It was evident I needed to create a solution that our customers were asking for. I set out to develop a product that would truly help people boost their cognitive function and provide them with supportive energy for their day.
I’ve been on a health journey for a number of years, focusing on the different aspects of my life. As a founder, I often found myself running on little sleep, forgetting to eat, and missing workouts to hit deadlines.
The demands of life and business often outweighed my health - this led to the breakdown in relationships and multiple burnouts. I’ve always been passionate and diligent about personal development, yet for some reason I continuously put my health and myself last.
After experiencing that loop a few times, I realized I needed to build my company from a place of strength and that meant health needed to be a priority. Not only a priority but the foundation of my life so that I could show up physically, emotionally and mentally for my company and people in my life.
This journey led to the birth of FNDMNTL - a solution that echos your needs for cognitive support and sustainable energy.
enhance your routine.
A clear, energized and focused mind is fundamental to getting the most time out of your day. Imagine if you could spend more time doing what you love? Never miss an important moment.
